Printing ‘RENEWAL NOTICE’ in red on your direct mail letters and sending them to people who have never donated to you can deter potential donors. They are also likely to remember your organization’s name, but not in a positive way.
Printing ‘RENEWAL NOTICE’ in red on your direct mail letters and sending them to people who have never donated to you can deter potential donors. They are also likely to remember your organization’s name, but not in a positive way.